Heart Alchemy Yoga wished to develop a social community on Facebook, Instagram and Twitter that would help drive views and subscribers to their YouTube channel.
We developed a comprehensive social content strategy and plan, tone, voice and content calendar. UXI worked closely with Heart Alchemy’s founders to develop content that was personal and ghost-wrote and posted hundreds of original content posts, photos and videos.
UXI also developed a content syndication network, developing over 500 social profile pages and Web 2.0 blogs and automating content distribution across the network.
Over the course of two years, Heart Alchemy has seen their Facebook, Twitter and Instagram followings grow from near zero to 10s of thousands of followers and fans. The social engagement and video views/ referrals from these pages have been paramount to ranking Heart Alchemy’s videos organically, both on YouTube and Google.