Costa Mesa, California
Content marketing is the way of the online marketing future – appealing to both website visitors and the search engines. Unfortunately it’s not as simple as writing up a few blog posts and linking to them from your social profiles. There’s a lot more to consider in a content marketing campaign… and we do.
At User Experience, our content marketing campaigns focus on three distinct phases of content production and promotion:
Our initial goal for content marketing is to drive as many visitors as possible using a variety of content types. We create videos, infographics, blog posts, social content, audio podcasts, slide decks and other content types. We then measure the results to generate learnings and insights.
The first stage of our content marketing campaign will give us valuable information – the types of content and messages that your audience responds to. We use this information to design on going content releases and build a community of repeat visitors who will keep coming back to your site and social pages regularly.
We create original social media content following brand guidelines, including custom graphic design, engaging copy, thought provoking videos and inventive posting styles.
Our Content Services:
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